UGC Content Systems · Early-Stage B2B SaaS

REBUILD THE AD TEN TIMES OVER,
UNTIL ONE HOOK CONFESSES.

We match your product with the right creators, test the angles that move demos, and scale what wins — a repeatable engine built around one metric that matters.

Book a strategy call See the system
10 days to first batch 5–8 hooks per sprint Founder-led, every case
Live batch
B2B SaaS · demo creatives
Live batch
Seed-stage SaaS◆Series A SaaS◆Product-led founders◆Paid acquisition teams◆B2B growth leads◆PLG teams◆ Seed-stage SaaS◆Series A SaaS◆Product-led founders◆Paid acquisition teams◆B2B growth leads◆PLG teams◆
The system

Not a content drop. A content system.

Four stages, repeatable every sprint, calibrated to lower your cost of acquisition.

01

Strategic Briefing

We agree on the one metric that defines success — in writing — before a single frame is shot.

02

Creator Matching

Creators chosen for how well they fit your product. You approve every profile.

03

Production & Editing

5–8 hooks produced and cut per sprint, each built to test a specific assumption.

04

Testing & Scaling

Winners scaled into paid variants. Losers cut. The file states plainly which is which.

The proof stream

Every frame is a tested angle, tracked against a real number.

Hover any clip to see the metric it moved. Winners get scaled, losers get cut.

Problem-led+40% CTR
Founder story-25% CAC
Walkthrough3.2× demos
Customer voice+40% CTR
Before / after-25% CAC
Feature hook3.2× demos
Problem-led+40% CTR
Founder story-25% CAC
Walkthrough3.2× demos
Customer voice+40% CTR
Before / after-25% CAC
Feature hook3.2× demos
Offers

Three ways to open the file.

Enter wherever your case stands — from first proof to full-scale spend.

The Litmus Test

one-time

Find the angle that actually moves a demo booking — before you spend real money proving it wrong.

From $900
  • 5–8 hooks tested against one metric
  • 10-day sprint
  • Metric agreed in writing
  • No-win, no-charge
Book a call
Most popular

The Supply Line

3-month min

A standing monthly pipeline of new creators and new angles, each brief built on what already won.

From $1,800/mo
  • Everything in Litmus
  • Fresh batch every month
  • Built on last month's winners
  • No improvement by month 3 = next month free
Book a call

The War Chest

3-month min

Winning content turned straight into paid ad variants, on a cadence built around CAC.

From $3,000/mo
  • Everything in Supply Line
  • Paid ad variants
  • CAC-led scaling cadence
  • Full growth playbook
Book a call
Who it's for

We built this for one kind of client.

Here's how to tell if that's you.

Signs this is your case

  • Seed-to-Series-A SaaS
  • Running or starting paid ads
  • No proven angle yet
  • Wants demo bookings and signups

Signs it isn't, yet

  • Enterprise with an agency on retainer
  • Pre-launch, nothing live
  • Organic-only, no paid intent
  • E-commerce / DTC only
Data-driven growth

Every sprint produces a number you can chart.

Every sprint is measured against the one metric you picked. CAC trends down, conversion trends up — and the file states plainly which hook did it.

Metric agreed in writing
No-win, no-charge
Founder-led, every case
You approve every creator
CAC vs. CTR — 6 sprints CACCTR
W1 W6
Note: illustrative source data hardcoded in DataGrowth.jsx — swap before using real figures
By the numbers

A system measured by the pipeline it creates.

0
avg CTR lift on winning hooks
0
lower CAC after first sprint
0
to your first tested batch
0
founder-led, every case
The philosophy

We treat content like an investigation.

Most brands pay for footage. We sell answers — the video is just how we collect the evidence.

Match by product fit

Creators chosen for genuine relevance to your product.

Brief properly, every time

Every creator gets direction built specifically for your offer.

Test, track, scale

Winners get scaled. Losers get cut. The file states plainly which is which.

Principles

What every good case has in common.

Fit over reach

4,000 of the right followers beats 400,000 of the wrong ones.

Evidence over opinion

The metric you picked always makes the call.

Speed with a floor

Ten days, never rushed past your creator approval.

Why Demofy

A new agency, built on an old-fashioned idea.

Prove it first. Everything else follows.

You work with the founder

Every case runs through me directly.

The guarantee has real teeth

Miss the deadline, next round is free. Case one or fifty.

Founding rate, while it lasts

Founder-level attention at a rate that won't last.

Two ways in

Built for both sides of the camera.

For companies

You're an early-stage B2B SaaS team that needs a real content engine.

  • • Submit a brief in 2 minutes
  • • Book a strategy call
  • • Get a first batch in 10 days
Submit a brief Book a call

For creators

You make sharp, authentic B2B content and want briefs that actually respect your craft.

  • • Join the creator roster
  • • Submit your portfolio
  • • Get matched to real briefs
Join the roster
The confession

Watch how the case gets solved.

Four minutes. How a sprint runs, and why the guarantee holds.

How a Demofy sprint runs Exhibit 01 4 min · the full account
A note from the founder

"Most brands pay for footage. We sell answers — the video is just how we collect the evidence. There's no highlight reel yet, just a system confident enough to guarantee: if nothing beats your current best, we shoot again, free."

BG
Bethsaida GuillaumeFounder, Demofy Studio
Metric agreed in writing No-win, no-charge Founder-led, every case You approve every creator
FAQ

Questions the jury usually asks.

Before any contract is signed, we agree in writing on the one number that defines success — CTR, CPA, demos, whatever matters to you. That number is what the guarantee is measured against.
On the Litmus Test, if none of the variants beat your current best, we produce more at no charge. The case stays open until something wins.
Yes. Every creator profile is matched to your product and sent for your approval before a single video is shot.
Yes. Month one of the Supply Line includes a two-week validation step built in, so you're not paying twice to test the same thing.
The Litmus Test is one-time. The Supply Line and the War Chest run on a 3-month minimum, since testing needs a few cycles to compound.
Our system is built and tracked for seed-to-Series-A B2B SaaS specifically. We take select e-commerce cases, but that's not where the guarantee is calibrated — ask us directly.
Ready when you are

Have a product worth scaling? Let's build the system.

One call, 30 minutes. You leave with a content angle worth testing — whether you work with us or not.

Book a strategy call hello@demofystudio.com