Who we make it for
Which kind of brand are you?
Tap a bubble. You get one number that backs it up, then our point of view on that kind of brand: the problem, the public data behind it, and the plan we would build.
Our point of view · E-commerce & DTC
If creative is half the result, one video is not a plan.
79%say user-generated content highly influences what they buyStackla, 2021
~60%of TikTok viewers trust a brand more after a creator than after a standard in-feed adTikTok, 2023
~50%of a campaign’s success comes from the creativeTikTok for Business
Why creative matters more than targeting
Most e-commerce brands spend their energy on audiences, bids and budgets. The platforms have spent years making those levers look alike for everyone, so what is left to separate one brand from another is the creative. TikTok for Business puts the creative at roughly half of a campaign’s success.
Why UGC, and why it fails when it is done like an ad
People trust people before they trust brands. And that trust has a condition: the video has to feel like a person, not an ad. When a creator reads a script written by the brand, the viewer senses it within seconds and treats it as an ad. That is the failure we are built to fix: UGC that sounds like a repetitive ad, made by a creator who was never interested in the product.
The problem with one winner
A brand finds one video that works and scales it. It works for a while, then fatigue sets in, and nobody knows why the first one won or what to make next. A single winner is a result, not knowledge.
What we do differently
We start from a real moment, not a pitch: a genuine problem, a genuine reaction, content a person would say out loud without being paid to. Then we test it on purpose.
- One proven ad, rebuilt from several angles. Different creators, different hooks, same product.
- Creators matched by fit, not follower count. A creator with 4,000 followers who fits the product beats one with 400,000 who does not.
- Briefed on the angle, not handed a script. The creator keeps their own voice, which is what makes it pass-along content.
- The metric is written down before filming. CTR, CPA or GMV, agreed in writing. The number picks the winner, not our opinion.
The result is an answer to “which angle earns the result?” instead of a lucky video.
Where it runs
In-feed on TikTok and Meta first. Winners can then be pushed as Spark Ads or Meta dark posts and, for TikTok Shop brands, into an affiliate program where creators are paid on sales.
Where we start with you
First Batch · $600, one-timeThree videos from creators you approve, with one metric agreed in writing. You approve every creator before anyone films, and a missed brief gets a reshoot at no cost.
Program Ops · from $1,500 / monthWe run the creator program: outreach, contracts, briefs, deliverable tracking, payouts and a biweekly report on what worked, one month at a time.
This is our point of view built from public data, not a client result.
Our point of view · Tech & SaaS
Software is hard to show. Make the job visible.
63%would most like to watch a short video to learn about a product or serviceWyzowl, 2025
93%of video marketers say video increased user understanding of their productWyzowl, 2025
67%of B2B buyers prefer a rep-free experienceGartner, 2026
Why this is a video problem
A physical product can be held up to a camera. Software cannot. What you show is an interface, and an interface does not explain why anyone should care. Buyers know this, which is why they would rather see the product work than read about it.
Why the standard demo underdelivers
Most software videos tour the features. They explain what the product is made of instead of what it removes from your week: the viewer sees buttons, not relief. Buyers also research alone, before they ever talk to anyone, so the video has to do the explaining without a salesperson in the room. Understanding is the real job of a SaaS video, and a feature tour is a poor way to get it.
What we do differently
One creator does one real task on screen, with their face in the frame. The problem comes first and the product second, so the viewer watches a job get done rather than a menu being explained.
- A real user, not an actor. We cast creators from your actual user demographic, so the person on screen is someone your buyer recognizes.
- One job per video. The test is whether a viewer can say what the product does after thirty seconds.
- Screen recording, talking head and voiceover. The creator explains it in their own words, which is what makes it believable and shareable.
- A written metric. Trial signups, demo bookings or watch-through, agreed before filming.
Where it runs
Short video on LinkedIn, TikTok and Instagram, and then well past the feed: the landing page, the onboarding email, the sales follow-up, the deck.
Why a SaaS team will not look for a UGC agency
They do not think “I need UGC.” They think “people do not get what we do.” This is where those two sentences meet.
Where we start with you
First Batch · $600, one-timeThree videos from creators you approve, with one metric agreed in writing. You approve every creator before anyone films, and a missed brief gets a reshoot at no cost.
Program Ops · from $1,500 / monthWe run the creator program: outreach, contracts, briefs, deliverable tracking, payouts and a biweekly report on what worked, one month at a time.
This is our point of view built from public data, not a client result.
Our point of view · B2B
Buyers distrust what every competitor says. Say something checkable.
67%of B2B buyers prefer a rep-free experienceGartner, 2026
89%of decision-makers say thought leadership improves their view of an organizationEdelman–LinkedIn
85%say most of that content under-delivers on qualityEdelman–LinkedIn
Why B2B video is a different job
A consumer ad has to win a few seconds in a feed. A B2B video has to survive a buying group: it gets watched alone, forwarded to a colleague, then used to justify a decision in a meeting. The question that decides whether it travels is not “is this entertaining?” but “can I defend this to my boss?” That is a different brief, which is why the playbook for an e-commerce brand does not transfer.
Why buyers stopped listening
Buyers do most of the work alone. Static collateral has to carry influence in the moments when no one from the vendor is present, and sellers cannot count on it to do that. Meanwhile every vendor says the same things, and when every claim sounds alike, none is believed. Buyers want substance and rarely get it.
What we do differently
We say something checkable.
- Start from public data. Benchmarks, analyst reports, and what buyers already say about the category.
- Name the gap. The claim every competitor repeats, and the proof nobody shows.
- Let a person say it. A practitioner who sits in the buyer’s seat walks through it on camera. A viewer believes a peer long before they believe a logo.
- Build it to be forwarded. Written for the person who will send it to a colleague, not just for the person who watches it first.
Where it runs
LinkedIn, email to the buying group, and the sales follow-up. It is not a feed ad: B2B video travels sideways, from person to person.
Why there is no package
A B2B need is not the same from one SaaS to another: different buyer, different sales cycle, different claim to prove. So the plan has to be designed around you, not picked from a menu.
1 · Understand the needA discovery call: your product, your buyer, your sales cycle, and what is blocking you today.
2 · Design the planAudience, the claim to prove, the practitioners who say it, where it runs, and one metric.
3 · Approve, then produceYou approve the plan and the creators before anyone films. We produce, track and report.
Where we start with you
Creator Shortlist · $350, then a plan built around youWe start with a shortlist of creators or practitioners matched to your buyer, then design the plan after a call. B2B sales cycles are long, so we agree a metric you can observe within 90 days, such as qualified replies, demo bookings or watch-through, rather than promising closed revenue.
This is our point of view built from public data, not a client result.
Your category
Not on the wheel? Tell us what you sell.
The wheel shows the three audiences we looked at first. If your brand sits somewhere else, send a brief with your product and your buyer. We will tell you honestly whether UGC fits, and which kind.
