The Blog

Notes from what actually gets tested.

Practical, specific posts on UGC testing and creative strategy for early-stage B2B SaaS — no vague "10 tips" filler.

Strategy

UGC Agency for B2B SaaS: What It Actually Means (and Why Most Aren't Built for You)

Most "UGC agency" pitches are copy-pasted from e-commerce playbooks. Here's what actually changes when your buyer is a SaaS founder weighing a decision over weeks.

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Testing

How to Test Ad Hooks for SaaS Before You Spend on Paid

A practical walkthrough of how to structure a hook test so the result is a real number — before you put budget behind it.

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